Our Mission

To contribute to the health, well-being, quality of life and access to efficient solutions in cleaning and hygiene, family and house care.

Ensure quality in everything we do.

Our Vision

A better world is done with all people with health, quality of life and access to efficient solutions in hygiene and cleaning, care of family and home.

Our Values

• Our Values. “To think clean”; to uncomplicate.
• Humility. To not be full of oneself; disposition to serve and learn.
• Commitment and Discipline. Begin and conclude tasks; to deliver what is promised and do it right the first time around; to be busy and not just worried.
• Hard Work and Honesty. “Hard work conquers all”; ethical integrity as a foundation for actions.
• Attitude and Sense of Ownership. Focus on what is really important; lead by example.
• Quality. “Our best advertisement is quality”; to always adopt the best practices, to always do the best at the lowest cost.
• Responsibility. “To build a better world”; to pursue development in a sustainable manner, performing actions that contribute to the future of people and the planet.

The Ypê Brand

The inspiring idea of Ypê’s representation is water, source of life, great vehicle and important partner of the company’s products.

Essential for life, water has a very special characteristic; transparency. Ypê’s attitude and respect towards the customer grant it the honor of being considered a transparent brand.

Manifest

The more we have, the more we owe!
We owe ourselves to honor all opportunities that we knew, know and will know how to seize.
We owe loyalty to all that helped us, help us and will help us constantly grow.
We owe respect, admiration and future to our employees, collaborators.
We owe the recognition of honest, dedicated work.
We owe balance to our business partnerships of yesterday, today and tomorrow.
We owe to do right and be the best in all we do.
We owe to be rigorous with ourselves in order to be able to demand it from others.
We owe to understand the public’s necessities and surpass their satisfaction.
We owe to obsess over innovating, surprising with what makes sense.
We owe to strive for perfection and efficiency, high quality and fair prices.
We owe to think of the consequence in the conception, operation, sale, consuming and disposal of what we produce.
We owe to be conscious in all our practices of socio environmentally sustainable management.
We owe to be serious and transparent in conducting our business.
We owe to be wise of sufficient, shared profit.
We owe to be coherent with our principles, values and beliefs.
We owe to prosper in order to make prosper the people and world around us.
The more we have, the more we owe… to take care of everything and everyone for the legitimate business interest, for conviction and life values.
Ypê. It’s worth caring.

What is caring?
Caring is to take interest in all around us.
Caring is to pay attention, to look fondly, seriously, really.
Caring is to think before acting.
Caring is to think and, consequently, to act smart.
Caring is to make choices while being fully aware of what they mean.
Caring is to think of positive and negative impacts or our actions.
Caring is to pre-occupy: to occupy ourselves beforehand.
Caring is to measure, beforehand, the consequence of all we do on a daily basis.

What is worth caring in life?
Of life values, of our beliefs.
Of the planet, our bigger home.
Of the water, such a precious, scarce good.
Of the trees, that protect springs and generate water.
Of the community, of society.
Of the people, the environment, our business.

It’s worth believing
It’s worth practicing that which one believes in
It’s worth loving
It’s worth understanding expectations
It’s worth surpassing expectations
It’s worth respecting
It’s worth preserving
It’s worth thinking clean
It’s worth working seriously
It’s worth our origin
Ypê. It’s worth caring.

What is worth caring day to day?
Of the benefits and value of our purchase decision.
Of the cleanliness in the whole house, with quality and efficiency.
Of the cleanliness, softness, scent of the family’s clothes.
Of the cleanliness of the kitchen, spotless, shiny.
Of the assiduity, of doing something well and being proud of the result.

It’s worth having quality.
It’s worth paying the fair price.
It’s worth making every single drop count.
It’s worth using less water.
It’s worth doing with care.
It’s worth doing a good job.
It’s worth doing exquisitely.
It’s worth to be proud of the result.
Ypê. It’s worth caring.

Code of conduct